THE ASK: Create a campaign to promote the weight loss program at Bremo Pharmacy
TRUTH: Bremo’s weight loss program tries to help people ‘lose’ weight
INSIGHT: Losing has a negative connotation, but losing isn’t always bad
IDEA: Be a Loser.
TRUTH: Bremo’s weight loss program tries to help people ‘lose’ weight
INSIGHT: Losing has a negative connotation, but losing isn’t always bad
IDEA: Be a Loser.
Art Director: Graham Bartal
Art Director: Niani Patterson
Copywriter: Riley Lachance