THE ASK: Takeover a subway with Dash Water ads



TRUTH: Dash Water is made with misshapen and overlooked fruit

INSIGHT: A lifetime of being overlooked necessitates self-deprication and overcompensation

IDEA: “Oddly Delicious” - Create the most self-aware fruit-spokesperson of all time


















EXTENSIONS



Art Director: Graham Bartal
Copywriter: Joe Wint