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KRaft Mac & cheese - gaming grandmas


kraft will enlist gaming grandmas
to calm and comfort toxic gamers.













we’ll dispatch
gaming grandmas into
toxic lobbies armed
with mac & cheese.








If gamers apologize,
we’ll send them a coupon.





Our grandmas can’t be
everywhere, so we’ll
also establish a
support hotline.




Finally, we’ll release 
a limited edition tin
filled with Grandma’s
gaming goodies.




pitch video






Grandma’s Gaming Goodies TIN







Art Directors: Graham Bartal / Monica bains
Copywriter: logan furey
strategist: joy luong

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Contact me:
bartalge@vcu.edu
(262)-607-0423