THE ASK: How can Spotify spread positivity by using technology to
bring listeners closer to the creators and communities they love?
TRUTH: Music brings listeners and artists together
INSIGHT: The average person spends at least half a concert’s setlist on their phone
IDEA: Spotify Close Mode - An in-app lockdown that rewards concert goers for getting off their phones
bring listeners closer to the creators and communities they love?
TRUTH: Music brings listeners and artists together
INSIGHT: The average person spends at least half a concert’s setlist on their phone
IDEA: Spotify Close Mode - An in-app lockdown that rewards concert goers for getting off their phones
THE EDIT
I was responsible for editing the video for this project. The four most essential elements of the video are:
Music. Since it is a video for Spotify, I knew that getting the music right was important. I chose Beyonce as her music is upbeat, well-known, and because she has spoken out against phones at her concert’s in the past.
Pace. The pace needed to be fast in order to keep viewers engaged. Additionally, a fast pace was important because there was a lot of information to fit into two minutes.
Setup. The first halfof the video is all about setting up the problem. This makes the solution seem more important.
Payoff. The second half is about solving the problem set up in the first half. The solution needed to be clear and easy to follow. This was achieved with simple visuals and clear VO.
Art Director: Graham Bartal
Art Director:Gabriella Manuli
Copywriter: Hannah Kakish
Experience Designer: Yanna Nguyen
Strategist: Joy Zhou