THE ASK: Extend Red Bull into a new type of business
TRUTH: Red Bull spends most of its marketing budget on F1
INSIGHT: Most go-karting places are lackluster
IDEA: The Red Bull Grid. A go-karting track for people who want more out of go-karting
TRUTH: Red Bull spends most of its marketing budget on F1
INSIGHT: Most go-karting places are lackluster
IDEA: The Red Bull Grid. A go-karting track for people who want more out of go-karting
Art Director: Graham Bartal
Copywriter: Boyan Zlatarski